About Us

Snow-covered mountain peak against a clear blue sky, with sparse trees and a rocky summit.

Who We Are

Rugged Trucks started with a simple focus—offering the best spray-in bedliner with the original Rhino Linings. Over time, word spread about our quality work and fair prices, and we’ve expanded into a full-service truck accessory shop right here in Prescott Valley. From tonneau covers and custom Ruff Tuff seat covers to lift kits, hitches, steps, bumpers, and premium WeatherTech products, we provide everything you need to protect, upgrade, and customize your truck.

As a locally owned and operated business, we don’t just sell truck accessories—we use and test them ourselves. That’s why we stand behind trusted brands like B&W, WeatherTech, Ruff Tuff, Rigid, Baja Designs, AMP Research, BAK Industries, Agri-Cover, Firestone, Air Lift, Method Wheels, and Mickey Thompson. Every install is handled with care and attention to detail, ensuring clean, professional results that last.

What sets Rugged Trucks apart is our commitment to value and honesty. We offer low labor rates, beat the competition’s pricing, and always price-match all major online retailers (excluding Amazon and eBay). We never cut corners, never rush installs, and never work with subpar parts—because your truck deserves the best. When you bring your vehicle to Rugged Trucks, you can count on getting top-quality products, expert service, and a team that takes pride in every job.